Driven by sustainability claims bio based materials move into the spotlight for packaging solutions
In today’s eco-friendly society, sustainable packaging is not so much a fad (well, it’s not only a fad, let’s say) as it is a priority. There is a growing market demand for green products, and companies are stepping up to the plate, providing fresh ideas to protect the planet. This sustainability trend has seen the rise in the consumption of bio-based packaging materials, giving flesh to a potential future green. The Rise of Bioplastics Biodegradable bioplastics, made of such renewable sources as corn starch or sugarcane, have emerged as a greener alternative to regular petroleum-based plastics. One such product is NatureFlex, a cellulose film that is becoming increasingly popular in the confectionery sector. Is active in the development of sustainable packaging solutions for its own products -such as the conversion of the Excelsior premium chocolate line to NatureFlex wrappers by the German grocery chain Norma. This material provides similar performance to that of traditional plastics in barrier and printability, as it is compostable and helps to lessen fossil fuel dependency. Another interesting example has been Ballisto, a paper flow wrap packaging solution by Mars Wrigley. This conversion is an example of how brands can use their current packaging machinery with updates, saving capital funds and adopting green options. The collaboration between Mars Wrigley and its supplier, Syntegon (formerly Bosch Packaging Technology), demonstrates the significance of partnership in advancing sustainable innovation. molded pulp box
Compostable Solutions for Circular Economy The new compostable packaging adds an extra layer of sustainability as it naturally breaks down, helping return nutrients back to the soil. Arbor Teas employs this philosophy in their tea packaging by using a yard compostable (also made from NatureFlex) material. This technology, made in partnership with Eagle Flexible Packaging, Future Maura, and Polycarp, retains the product's freshness and is totally compostable.
Molded Pulp's diversity is borne out in its diverse uses for numerous products. Sustainable Molded Pulp Packaging is a perfect choice for inserts, protective packaging and even an UE item. With its green benefits as well as adaptability and affordability is an attractive proposition to most companies looking for environmentally friendly packaging solutions from molded pulp packaging manufacturers. Norwegian Seaweed: Packaging of the Future? Touted as a growth crop, seaweed is proving to be a good candidate for packaging. Its rich availability, fast growth, and special properties render it an environment-friendly choice for many applications. Thuisbezorgd, the Dutch food delivery platform. nl is working with Notpla to supply its members with seaweed-coated takeaway boxes. These are grease and liquid resistant and are biodegradable in just a few weeks. Notpla has other plans beyond the sauce sachet, such as ketchup sachets and even edible whiskey capsules for Glenlivet. Scaling Sustainable Packaging Solutions – Companies leverage new materials, chemical processes and business models to reduce waste. Although groundbreaking concepts such as Notpla's edible whiskey capsules create a big splash, sustainable packaging's biggest promise is its applicability. Examples of Notpla’s takeaway boxes and seaweed ketchup sachets prove these materials can work at scale. The secret to success is cooperation between the brand owners, packaging suppliers and material innovators. What’s Next in Sustainable Packaging
The move to sustainable packaging is an ongoing process, between innovation and advances in materials and technologies. Biobased materials such as molded pulp, bioplastics and seaweed present promising opportunities for circular economy that mitigate waste and environmental damage. If consumers keep seeking out more eco-friendly packaging, companies who provide this sustainable alternative will be set up for success in the future.