Apple has been witnessing some rapid fluctuation in its revenue data with a few sectors experiencing revenue loss and others a revenue growth. The apple business has stagnated over a few years, which is mainly known by its primary product, the iPhone. On the contrary, the apple services have marketed a remarkable growth over the same time frame. Wearable and services have contributed majorly to the cash flow owing to a large part of revenue. However, the primary product iPhone lost most of its consumer base, prompting the company to come up with an alternative.
iPhone SE was introduced as the solution to solve the primary issue. It starts at just $400 and is the cheapest in the iPhone family. Some factors that are believed to have caused this situation can be the US china trade war, non-buying of the 5g anticipation and much more.
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iPhone SE as a solution
The primary apple revenue source, iPhone, has been losing its space for the past few years. The alarming decline has been a result of a few obvious factors like mentioned above. Owing to the situation iPhone SE proves to be a remedy for the problem due to its affordable cost and love for iPhone amongst people.
People who earlier could buy one due to its price can do the same now. This can invite a huge consumer base again to the iPhone platform and increase its ecosystem. This will also lead to cash flow and help in reversing the revenue decline process.
However, the stagnation in primary services and its relatively declining peak has made Tim cook pivot to services and wearables of which services have remarkably high revenue.
Services and wearables
While the primary source of apple income didn’t contribute to any revenue growth for the past 5 years, its services and wearables have done the opposite. While the iPhone segment, including iPad and mac, are constant, wearables and services have thriven at +20% over the past few years. These segments can be thought of as compensation to the loss caused by the primary segments.
Talking about services, apple TV, apple news, apple music have 20+millions, 35+millions and 125millions subscribers, respectively. Services have contributed to the revenue by attracting a huge consumer base and witnessing an increasing number of subscribers in its platform.
Talking about wearables, apple watch, home accessories and more also contribute to a huge part of the revenue.
Though the services and wearables report is remarkable, the primary product and heart of the apple can be ignored. Concluding about it, iPhone SE seems to be a good solution along with the combination of wearable and services to give the apple revenue a boost again. You can also check adro stock at https://www.webull.com/quote/nasdaq-adro .